Focus on Customers: Making customer's needs the main focus of every work done; developing and maintaining efficient and trust-based relationships.

Continuous Improvement: Acting to improve the current situation; determining opportunities for improvement, producing, proposing and implementing solutions. 

Taking Action& Promptness: Acting quickly to achieve goals, being proactive; achieving satisfaction for reaching individual and team goals. 

Self-Improvement: Spending effort to acquire new knowledge and experiences, regularly researching and taking advantage of opportunities, adopting and applying new knowledge.